Alex Grove, a 25-year-old bartender at Taylor's says he's regularly approached by older women, but the word "cougar" doesn't really make sense to him. "I still think of (the character in) 'Top Gun' when I hear the word." Whereas the "cougar" term once described a creepy matron with a tickle in her mom jeans, it has better connotation these days.
Often times, these women are financially stable, physically attractive and determined to have a good time despite the fact society brands most females over 40 as unsexy.
Despite stereotypes, cougar relationships are mutual, and not synonymous with a spider snagging a fly.
Some men -- especially those on a professional fast track -- are less interested in committed relationships and simply into fun and frolic with the fairer sex.
Jones points out that women, including women on the prowl, are more cautious, concerned about safety and generally don't come on as strongly as males who are looking for a one-nighter.
"Places that have a dance floor -- like Victor's -- make it easier for women to meet men because they just have to ask them to dance," says Jones.
The definition of "cougar" varies, but usually it refers to a woman in her 40s, 50s or 60s who likes to date guys between 10 and 20 years her junior.
Cattrall, 52, played her real age in "Sex," and her character, Samantha, remained sexy even in the midst of breast cancer.
Jones says he witnesses the cougar / fresh meat hook-up, but that the women are pickier than one might think.
"Most of these women are interested in guys in their 30s, maybe late 20s, but usually not the extremely young men," he says.
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